Advertising control exists so that advertisements and associated structures complement (or at least do not unreasonably detract from) desirable characteristics of the natural and built environment in which the advertisements appear.
Gold Coast Planning Scheme and local laws permit certain self assessable advertising signs, and you may erect these without seeking approval. Contact council to determine whether the sign you wish to erect requires approval.
If the advertising is visible from a state-controlled road, contact the Department of Transport and Main Roads for information on the State government roadside advertising policy.
A licence defines the need to obtain recognition / certification and registration to undertake a certain business activity.
Definition of terms
means an advertisement or sign that is visible from a road or other public place and includes a structure that forms part of the advertisement or sign, or to which it is attached, or on which it is exhibited.
- Permitted advertisement
means an advertisement classified as a permitted advertisement (e.g. real estate, construction and election signs).
Read General Information Advice and complete checklist to determine self-assessable development. Read Guide 1 'Making IDAS Development Application'.
Complete Form 1 Development Application Part A/Part E for a Development Permit
Complete Application to License an Advertising Device
This authority remains in effect as designated by council.
No fees are required for licensing or processing unless the applicant's business operations are:
based at a residential property; or
based outside the City of the Gold Coast.
You can obtain this permit/licence by completing an 'Application to Licence an Advertising Device' and IDAS Form 1 Development Application' Part A and Part E.
You application must include plans and full details of the advertisement, including its location, content, design, dimensions and construction materials.
Please note, if applying for:
- Inflatable Advertising Device Permit
- Temporary ROADSIDE Directional Advertising Device Permit or
- Temporary Banner Permit
Completion of the IDAS Form 1 Development Application Part A / Part E of a Development Permit IS NOT REQUIRED.
Complete an 'Application for Continuation of an Advertising Device Licence', ensure all parties sign the application and submit it to council.
Your advertisement must:
be structurally sound
- not significantly obstruct or distract vehicular or pedestrian traffic
- be exhibited according to applicable environmental protection policies
- bear a reasonable relationship to the dimensions of surrounding
buildings and allotments so that its presence is not overly dominating
or oppressive and it does not unreasonably obstruct existing views
- be consistent in colour and appearance with buildings and natural features of the environment in which you plan to place it
- be consistent with the character and values of the environment in which you plan to place it.
You must have public liability insurance.
Local law(s) name
Gold Coast City Council - Local Law 16 (Licensing) 2008
Gold Coast City Council - Subordinate Local Law 16.8 (Advertisement) 7 Div 2 Chapter 2 2008
The information contained on the Australian Business Licence and Information Service
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To the full extent permitted by law, the Federal, State, Territory and Local Governments
make no representations or warranties (expressed or implied) in relation to the
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The business information provided does not constitute professional or legal advice,
nor is the use of any third party resource an endorsement of the information contained,
the associated organisation, product or service. It is recommended that you obtain
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provided here is relevant to your particular circumstances.
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