Authorisation for Aerial Advertising - Victoria

Service summary

You will require this authorisation if you intend to use aerial advertising for any purpose at a major event, or within sight of the venue where the specified event is being conducted. This authorisation covers aerial advertising during specified times for major events of state or national significance, which are specified in current legislation. Events include but are not limited to:

  • The Boxing Day cricket test;
  • One day or Twenty20 cricket match at the MCG;
  • The AFL Grand Final;
  • ANZAC Day AFL match;
  • The Australian Open Tennis Championships;
  • The Australian Formula One Grand Prix and the Australian Motorcycle Grand Prix; and
  • Caulfield Cup Day, Cox Plate Day and the Melbourne Cup Carnival.

This authorisation is designed to stop ambush marketing of major events by competitors of the event's sponsors.

Advertising includes selling or giving away any goods or services, and covers any form of communication made to the public or a section of the public in relation to any goods or services, brand of goods or person who provides certain goods or services.

Aerial advertising means:

  • Skywriting or sign writing by any aircraft (includes airplanes, airships, blimps, hot-air balloons, helicopters or ultra-light aircraft);
  • A banner, sign or other matter towed by, attached, displayed or in use by an aircraft;
  • Any similar forms used in a similar way involving a hang glider, parachute, paraglider, or other airborne device; and
  • Any laser or digital projection of advertising.

Please consult the responsible agency for more information and to ascertain the level of compliance (if any) that may be required.

Service type


A licence defines the need to obtain recognition / certification and registration to undertake a certain business activity.

Eligibility requirements

To be eligible for this authorisation you must submit a detailed application and accompanying supporting documentation for your proposed aerial advertising to Agency, who will consult with the relevant event organiser.

Authorisations may be given if the Agency considers that:

  • The event is a major national or international event;
  • Its commercial arrangements and operations would be adversely affected by aerial ambush marketing; and
  • The proposed advertising would not adversely affect the commercial arrangements or conduct of an event.

The Agency must also consider issues such as the size and likely media coverage of the event and its contribution to Victoria's profile as a host of major events.

Please consult the responsible agency for more information regarding eligibility requirements.


As specified on the authorisation.



Please consult the responsible agency for information on fees to be submitted with your application.



Application for Authorisation for Aerial Advertising - Please contact the responsible agency for application forms and registration details.



Please lodge your application and all accompanying documentation directly with the Agency.

Administering agency

Department of Economic Development, Jobs, Transport and Resources
Creative Victoria

Act(s) name

Major Sporting Events Act 2009 (Victoria)

Contact details

Contact Officer
Department of Economic Development, Jobs, Transport and Resources
Creative Victoria

Operating address:
Level 35,
121 Exhibition Street

Toll Free:

1800 134 894


03 8683 3100


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