Direct Sales Licence - South Australia


A Direct Sales Licence authorises the licensee to sell liquor at any time through direct sales transactions (provided that, if the liquor is to be delivered to an address in this State the liquor is despatched and delivered only between the hours of 8.00 am. and 9.00 p.m. and not Good Friday or Christmas Day).

A direct sales transaction means a transaction for the sale of liquor in which:

  • the liquor is ordered by the purchaser by mail, telephone, facsimile transmission or Internet or other electronic communication; and
  • the liquor is delivered to the purchaser, or a person nominated by the purchaser, at the residence or place of business of the purchaser, or some place (other than premises at which the liquor has been stored prior to delivery) nominated by the purchaser. Person nominated by purchaser must be over 18 years of age.

It is a condition of a direct sales licence that the licensee does not, as part of , or in connection with, the business authorised by the licence, invite or admit prospective purchasers of liquor to any premises or place at which liquor is displayed or stored for sale by the licensee.

The licence must provide warnings on materials such as order forms and websites in relation to the service, supply and delivery of alcohol consistent with the Responsible Service of Alcohol Code of Practice.

Service type


A licence defines the need to obtain recognition / certification and registration to undertake a certain business activity.


2019-2020 fees:
$619 New licence
$134 Responsible person or person in a position of authority.

Cheque, credit card or cash.

Act(s) name

Liquor Licensing Act 1997 South Australia

Administering agency

Consumer and Business Services

Contact details

Contact Email, Phone and Address Details for this service in simple two column table format, header then data.

Please use these contact details for help or more information:

General Enquiries

Operating address: 91 Grenfell Street
Adelaide SA 5000
Mailing address: GPO Box 2169
Adelaide SA 5001
Toll Free: 131882
Fax: 0882268512
Website: (Opens in new window)