You may need this registration if you intend to establish an exclusive brand for your business or distinguish your goods or services from those of other businesses.
A trade mark is a type of intellectual property (IP) right which distinguishes your unique brand, product or service from other competitors in the market. A trade mark can be used to protect your business name or aspects of your brand.
Trade marks can be registered or unregistered. A registered trade mark generally provides stronger legal protection than an unregistered trade mark.
Trade marks can be used to protect a logo, phrase, word, letter, colour, sound, smell, picture, movement, aspect of packaging or any combination of these.