If your business serves seafood for immediate consumption, you need to tell customers where it comes from. Country of origin labelling tells your customers if the seafood in your dishes is Australian, imported or a mix of both.
You need to label seafood dishes that you market as being or containing seafood. This usually means the name or description of the dish on your menu either:
- refers to seafood. For example, fish and chips, chilli prawns or salt-and-pepper squid
- is commonly associated with containing seafood. For example, surf and turf (steak topped with seafood) or ceviche (fish marinated in citrus juice).
You must label the origin of your seafood in a way that is obvious to the customer before they order. For example:
- on your printed and online menus
- on a menu board
- on a clear sign in your business.
Businesses will be required to label the origin using the AIM model:
- A - Australian
- I - imported
- M - mixed (a combination of both).
For more information, see how to label your dishes.
