The applicant for a permit must be a legal entity (eg person(s) or company). Note: a business name or shop name is not a legal entity and cannot be the permit holder.
Applications for permits to exhibit a sign or advertisement on a public place relate to temporary signs with a face area of up to 2.4m2.
For signs or advertisements larger than 2.4m2 you need to check with council's Development Assessment Branch that your advertising sign complies with the advertising code under the council planning scheme and has the relevant development approval or building work approval, if required.
All types of advertising signs on council land (roads, footpaths, parks, bridges, and land owned or occupied by council etc) require a local law approval and the issue of a permit from council.